Dog Supplements Market Overview: Trends and Forecast

The global pet supplements market was valued at approximately $2 billion in 2023, with canine supplements accounting for over 60% of the total share. According to Grand View Research, this segment has demonstrated steady growth over the past five years, with a compound annual growth rate (CAGR) of 5–6%.
This expansion reflects rising consumer awareness of pet wellness, increased focus on preventive care, and a clear shift toward high-quality, natural ingredients.

Leading Product Segments:

Joint & Mobility Support (~40% of category sales)
Digestive Health (~25%)
Skin & Coat Care (~20%)
Calming & Behavioral Health (~10%, with upward trends linked to pet anxiety)

Market Outlook (2024–2030):

Projections indicate continued acceleration, with the dog supplements market expected to reach $3.5 billion by 2030, maintaining a forecasted CAGR of 7–8% from 2024 onward.

Key Drivers of Growth:

Rising interest in functional nutrition and targeted health solutions
Expansion of e-commerce and direct-to-consumer distribution
Increased investment in product innovation and customization

Regional Insights:

North America remains the dominant market, supported by mature retail infrastructure and high pet ownership rates. Meanwhile, Europe and Asia-Pacific are expected to contribute significantly to future growth, driven by rising adoption rates and an expanding middle class.

As a manufacturer committed to quality, science-driven formulations, and scalable production, we are positioned to support the evolving needs of this dynamic industry.